FATJOE Review: Is It Worth Your Money in 2025?

FATJOE is a popular link-building platform that promises an easy way to get backlinks, content, and other SEO services. They work with agencies, businesses, and freelancers looking to improve search rankings without the hassle of manual outreach.

But is FATJOE a good deal?

Do their links provide real SEO value, or are you just paying extra for convenience?

In this FATJOE review, we’ll share our honest take on the agency, break down their services, and highlight a few FATJOE alternatives that might be a better fit.

Let’s get into it.

What is FATJOE and What Services Do They Offer?

FATJOE started back in 2012. Based in the UK, this now well-known link-building and content marketing agency was founded by Joe Taylor and is currently led by CEO Joe Davies.

The company has come a long way over the years, becoming one of the biggest SEO marketplaces. Today, thousands of agencies and businesses use it to build links and improve their rankings.

The platform offers a variety of SEO services, but its core focus is link building. They offer a variety of backlink services, making it easy for businesses to get placements on relevant websites without doing all the outreach themselves.

Below, we’ll break down FATJOE’s main link-building services, how they work, and their pricing details.

Blogger outreach

Blogger Outreach is one of FATJOE’s standout services, offering businesses an easy way to land backlinks on relevant blogs.

Unlike traditional guest posting, where contributors submit articles under their own names, the actual blog owners write and publish these posts. This makes the links look more natural, reducing the risk of them being flagged as sponsored content or paid placements.

So how does it work?

The process is simple.

Clients provide details like their target URL, anchor text, and preferred content length. FATJOE’s outreach team then finds suitable blogs, negotiates the placement, and gets an article written that seamlessly includes the backlink.

Once published, clients can track their live links from their dashboard and download a report for reference.

Pricing details

The cost of Blogger Outreach depends on the domain rating (DR) and estimated traffic of the site where your link is placed.

A DR10+ placement starts at $79, while the most popular DR30+ option costs $131. If you’re looking for higher authority sites, DR50+ placements go for $367, and DR60+ costs $498 per link.

Each placement comes with a 14-day delivery timeframe, a guaranteed domain rating, and verified traffic metrics from Ahrefs. FATJOE also includes content writing, so you don’t have to provide an article.

Every link is dofollow, with a single anchor and URL per placement, and they ensure no duplicate domains across multiple orders. Plus, there’s a money-back guarantee if they can’t secure a suitable placement.

Blogger outreach advantages

The biggest advantage of this service is that links appear within the main content of the blog post, rather than in a guest author bio or footer. This not only makes them look more organic but also helps pass stronger SEO value. Plus, FATJOE guarantees that each link comes from a real blog, not a private network.

Niche Edits

Niche edits, also known as link insertions, are a great alternative to guest posts. Instead of creating a brand-new article, FATJOE places your backlink inside existing blog content that has already been indexed and ranked by Google.

This means the link benefits from the article’s age, authority, and existing traffic, potentially speeding up SEO results.

How it works

Clients provide their target URL and anchor text, and FATJOE’s team searches for relevant, aged blog posts that would be a natural fit. Once they find a suitable article, they negotiate with the site owner to add the link.

To ensure it blends in naturally, FATJOE also adds a small amount of fresh content to the post. Once the link goes live, clients can view their placements inside the dashboard.

Pricing details

Niche Edits are priced just like Blogger Outreach and include the same features. A DR10+ link starts at $79, while the most popular DR30+ placement costs $131. For those looking for higher authority sites, DR50+ backlinks are $367, and DR60+ placements go for $498.

Niche edits advantages

The key advantage of Niche Edits is that they provide faster SEO impact compared to new blog posts. Since the article is already indexed and has some level of authority, your link gets immediate exposure rather than waiting for a fresh post to gain traction. This service is perfect for those looking for quick, natural-looking backlinks without the need for brand-new content.

What Customers Say About FATJOE

FATJOE has received a mixed bag of positive and critical reviews across platforms like Trustpilot, ShopperApproved, and Reddit.

Some users love the platform for its responsive support team, easy-to-use ordering system, and noticeable SEO improvements, while others feel the link quality, pricing, and transparency leave a lot to be desired.

Here’s a look at what real customers are saying—both the good and the bad.

What customers like about FATJOE

A common theme in positive reviews is FATJOE’s fast and reliable customer support. Many users highlight how quickly the team responds to questions or issues, often resolving problems within hours. If it’s a basic question about their services or a specific order issue, FATJOE’s support team is quick to respond and get things sorted.

Shayan Bakhshi on Trustpilot shared that while he was still testing FATJOE’s link quality, the customer support had already impressed him.

Another reviewer, Masami Tadehara, praised the team for being understanding and quick to fix an issue she encountered.

Many users appreciate how easy it is to navigate FATJOE’s dashboard. The platform is designed for quick, hassle-free ordering, making it accessible even for those new to link building.

While not every customer reports impressive results, some users say they’ve seen positive SEO impact from FATJOE’s services.

Fridolin H. on Trustpilot mentioned that after placing multiple orders, he started noticing SEO improvements for his clients.

Where customers feel FATJOE falls short

Not everyone is thrilled with the quality of links they receive. Some customers have complained about low-traffic websites, poor link placement, and lack of transparency in how outreach is done.

A Reddit user, trooperbill, mentioned that two out of three links he received were low-quality, while DigitalAssets felt that FATJOE’s services were overpriced for what was delivered.

Another user at TrustPilot, Yoosuf Rasheed, was frustrated that he paid for a DA40+ link but received a DA30 placement instead, calling the service a “scam.”

FATJOE’s pricing is often called higher than the competition, with some users questioning whether the cost justifies the results.

Robert L. from ShopperApproved shared that he kept using FATJOE because of the money-back guarantee, only to find out it only applied to the first order—which felt misleading.

On Reddit, Imaginary-Walk-3255 pointed out that while high-quality links naturally cost more, FATJOE’s didn’t deliver enough impact to justify the cost.

Lack of control over link placements

One of the biggest complaints is not being able to choose where your links are placed. Since FATJOE’s process is largely automated, customers don’t have control over site selection, content relevance, or placement quality.

Reddit user his_rotundity_ expressed frustration about finding freelancers who don’t actually do manual outreach but just resell FATJOE’s services.

Is FATJOE Worth It?

FATJOE remains one of the most widely used link-building agencies for a good reason. Their customer support and easy ordering process make them appealing to agencies and businesses that want a hands-off approach to link building.

However, reviews suggest that link quality is inconsistent, and pricing is on the higher side compared to other options. If control over link placements and site selection is important to you, FATJOE might not be the best fit.

Who FATJOE is best for:

• Agencies looking for bulk link-building without micromanaging every placement.
• SEO professionals who prioritize convenience over cost.

Who might want to look elsewhere:

• Businesses that want full control over link placements and content relevance.
• Those looking for more cost-effective link-building solutions.

In the next section, we’ll explore some of the best FATJOE alternatives that might offer better value and more control over your link-building strategy.

Top 4 FATJOE Alternatives

FATJOE is a solid choice for hands-off link-building, but if you’re looking for more control, better quality, or different pricing options, these alternatives offer great value:

• Editorial.Link is ideal for those who prioritize high-quality editorial backlinks with full transparency. Unlike many providers, Editorial.Link gives you full control over where your links are placed. You pre-approve every website before a backlink goes live, ensuring relevance and quality. Each client also gets a dedicated account manager, making communication smooth and strategy execution seamless.
• Rhino Rank is great for agencies looking for a simple, reliable link-building service with money-back guarantees. Agencies and resellers appreciate their transparent, white-label pricing and money-back guarantee on the first $550 spent—a sign they stand behind their work. With over 2,500 SEO agencies using their services, Rhino Rank has built a solid reputation in the industry.
• Insert.Link is the go-to for quick and hassle-free niche edits without the outreach headaches. What sets Insert.Link apart is their transparency. Before purchasing a link, users can view key SEO metrics like domain rating, organic traffic, and referring domains, so they know exactly what they’re paying for. The platform also offers guaranteed placements or a full refund if a link isn’t secured.
• The HOTH offers a full-service SEO solution, perfect for agencies and businesses needing a scalable guest posting service. One of their standout features is content quality. Unlike some providers that use AI-generated or low-effort articles, The HOTH ensures every guest post is carefully crafted by expert writers, making it more engaging and valuable to readers. They also provide reseller-friendly reports, making them a solid choice for agencies managing client SEO campaigns.

Each of these services brings something unique to the table, so the best choice depends on your specific SEO needs and budget.

Bottom Line

FATJOE makes link building easy, but convenience comes at a cost.

While their platform is simple to use and their customer support is solid, reviews suggest link quality can be hit or miss, pricing is on the high side, and you don’t get to choose where your links go.

If you want a hands-off, no-fuss solution, FATJOE works. But if you care about better quality, pricing, and control, there are stronger alternatives like Editorial.Link, Rhino Rank, Insert.Link, and The HOTH that might be a better fit.