8 Best Link Building Tools for 2025

Link building isn’t easy.

You need to find the right prospects.

Check if they’re worth the effort.

Reach out.

Monitoring. 

Find opportunities. 

Fix broken backlinks.

That’s hours of work — for one link. 

Here’s the thing.

With the right tools, you can cut that time in half.

And still land links your competitors can’t get.

I’ve tested dozens of them over the years.

Some were overpriced junk.

Today, I’ll show you the 8 link building tools I actually use in 2025.

Let’s get started.

1. Ahrefs

If I had to keep just one link building tool, it would be Ahrefs.

Here’s why: I trust it. Seriously. In a recent survey, 59 % of SEO pros picked Ahrefs as their go-to all‑in‑one SEO tool.

It gives me access to the largest backlink index—over 35 trillion external links, to be precise.

Plus, its crawler, AhrefsBot, visits 8 billion pages daily, keeping data fresh in near‑real time.

I log in. 

I see my competitors’ DR, UR, traffic, and new link opportunities—all in one dashboard.

Then I plug in domains. I sort by authority, traffic, link type. I filter and target the low-hanging fruit. I build smart, not blind.

Plans aren’t cheap—starting at $129/month for Lite—but one high-quality link can easily pay for itself. 

The Standard plan is $249/month and gives you full backlink history plus advanced reports.

If you run multiple projects or an agency, Advanced is $449/month, and Enterprise is custom-priced for large teams with big data needs.

2. Semrush

If Ahrefs is my link database, Semrush is my link strategist.

I use it to see not just who links to my competitors — but why.

Here’s what I mean.

I run the Backlink Gap tool.

In seconds, I see domains linking to my competitors but not me.

That’s a ready-made target list.

The Link Building Tool is where the magic happens.

It lets me add prospects, send outreach emails, and track replies — all inside Semrush.

No messy spreadsheets.

Plus, I can check toxic scores and disavow bad links before they hurt rankings.

The dashboard shows everything clearly — backlinks, new/lost links, anchor text distribution.

Plans start at $129.95/month for Pro.

Guru is $249.95/month with advanced reports, and Business is $499.95/month for big agencies and enterprise projects.

3. BuzzStream

BuzzStream is my link building CRM.

Here’s why that matters. 

When you’re running multiple outreach campaigns, your inbox becomes chaos.

BuzzStream keeps it clean.

I add prospects once.

It grabs their emails, social profiles, and website details automatically.

Then I send personalized outreach — without touching my inbox.

It tracks opens, clicks, and replies, so I always know when to follow up.

And it logs every conversation in one place, so my team stays synced.

Plans start at $24/month for Starter.

Growth is $124/month with more contacts and advanced features.

Professional is $299/month for big teams, and Custom starts at $999/month for enterprise campaigns.

4. Majestic

Majestic is my backlink archaeologist. 

While other tools focus on SEO as a whole, Majestic lives and breathes links.

And that’s why I use it.

Its Trust Flow and Citation Flow metrics tell me more than DR or DA ever could.

Trust Flow = link quality.

Citation Flow = link quantity.

Combine them, and I know exactly which prospects are worth my time.

The Link Context feature is another gem.

It shows me where a link sits on a page — in the main content, footer, or sidebar.

That’s huge for judging real value.

I also dig into their Historic Index.

It covers years of backlink data, so I can see how a site’s link profile evolved.

Plans start at $49.99/month for Lite.

Pro is $99.99/month with full metrics and API.API plan is $399.99/month for heavy-duty data crunching.

5. LinkChecker

LinkChecker.pro is my link insurance policy.

Here’s the problem with link building:

Some links vanish.

Some get switched to nofollow.

Some are removed without warning.

LinkChecker.pro catches that — fast.

I upload my backlink list.

The tool scans them 24/7.

If a link changes or disappears, I get an alert instantly.

It also tracks anchor text, HTTP status codes, and even screenshots of the page — so I have proof if I need to ask for a fix.

Plans start at $25/month for 400 links.

Bigger campaigns go up to $50/month for 1000 links and Pro for $100/month for 2500 links.

6. Respona

Respona is my outreach autopilot.

Here’s the thing.

Most tools make you jump between prospecting, email, and tracking.

Respona puts it all in one place.

I start with keyword or competitor research right inside the tool.

It finds relevant sites, pulls verified contact info, and even suggests email templates.

Then I launch personalized outreach sequences.

Respona sends them, tracks opens, clicks, and replies — and follows up automatically until I get an answer.

It also offers built-in HARO services and journalist outreach tools.

That means I can pitch for backlinks and PR mentions without touching another platform.

Plans start at $198/month for Starter — 2 email accounts, 10 000 data credits/mo, and up to 30k contacts.

Pro is $495/month, adds AI personalization, recurring campaigns, white-glove onboarding, and handles up to 50k contacts.

Unlimited is $799/month (billed annually), gives unlimited email accounts, 600k credits/year, and 100 k active contacts—plus custom strategy sessions and priority support.

7. Linkody

Linkody is my backlink watchdog.

Here’s the problem with link building.

Getting the link is only half the job.

Keeping it live — that’s where many fail.

Linkody monitors my backlinks 24/7.

If one gets removed, switched to nofollow, or changes anchor text — I get an alert.

It also shows link metrics like Moz DA, Spam Score, and Google index status.

That way, I can spot toxic links before they do damage.

And the link history charts?

They make it easy to show clients proof of growth over time.

Plans start at $14.90/month for one domain and 500 links.Advanced plans go up to $153.90/month for 100 domains and 50000 links.

8. Brand24

Brand24 is my early-warning system for brand mentions.

Here’s why that matters.

Some people mention your brand without linking to you.

That’s a missed link opportunity.

Brand24 scans the web in real time — news sites, blogs, forums, social media.

When it spots a mention, I get an instant alert.

Then I check:

Is the site relevant?

Does it have decent authority?

If yes, I reach out and ask for a link.

That’s one of the easiest backlinks you’ll ever earn.

Plans start at $149/month (annual) for Individual.

Team is $249/month with more mentions and faster updates.

Pro runs $299/month with real-time alerts and AI insights.

Business is $499/month for large brands, and Enterprise starts at $999/month with unlimited tracking.

FAQ: Best Link Building Software

You’ve got the tools.

You’ve got the list.

Now let’s clear up the questions I get asked most.

What is a link building tool?

A link building tool helps me find, analyze, and secure backlinks.

Some focus on prospecting. Others on outreach or monitoring.

The best ones combine all three.

Do I really need paid tools for link building?

Yes — if you want results fast.

Free tools can help, but they’re slow and limited.

Paid tools give me bigger databases, automation, and accurate data.

Are link building tools worth the cost?

If one backlink can boost rankings and bring new customers, yes.

For me, 3-5 quality link often pays for the monthly subscription.

Which link building tool is best?

It depends on what you need.

If you want the biggest backlink database — go with Ahrefs.

If you need an all-in-one SEO and link strategy platform — choose Semrush.

The best tool is the one you’ll actually use every day.

How many backlink tools do I actually need?

At least two or three.

One for research and tracking (like Ahrefs).

One for outreach (like Respona or BuzzStream).

One for monitoring (like Linkody).

Will these tools get me links automatically?

No.

They make the process faster and smarter, but you still have to do the work — research, write emails, build relationships.

Final Words

Link building takes work.

The right tools make it faster, smarter, and more profitable.

I’ve shown you the 10 I trust in 2025 — from all-in-one powerhouses like Ahrefs and Semrush to niche gems like Linkody and Brand24.

Pick the ones that fit your workflow.

Use them consistently.

And watch your backlink profile grow.

Let’s get building.